Raising Digital Giants!
Think Digital, Do Digital
Research done by our school shows an inevitable and growing digital marketing skills gap in several industries. This results in organizations not being able to successfully benefit from digital marketing.
With the rapid pace of technological enhancement, everything is changing around us in lightning speed, and that within the two decades, we faintly remember the hand-written letters that were sent to communicate, and the lovely love letters were conveyed to express the affection! Luckily now, we just use WhatsApp almost every single day,
There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field.
So, what’s all the hype about? Read on to learn more about this fascinating, versatile field
Why digital marketing?
In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their career:
- Video/audio production
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and curation
- Graphics design
- Web design
- Copywriting and editing
- Business/marketing strategy
The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere.
There is plenty of room for people looking to enter the world of digital marketing and related careers. According to Our research, some of the most in-demand skills for 2020 were digital advertising, content creation, content strategy, and social media management, which is great news for those who veer towards the creative, social and business end of the spectrum.
You’ll want to also look for a comprehensive, reputable training program to get official certification . Once you’re officially certified, you’ll then have a leg-up amongst your peers when it comes to searching for fulfilling opportunities.
Kickstart your career with Ginido Digital Marketing School