Raising Digital Giants!
Ginido Digital Marketing school offers different programs that fit your needs whether you a complete novice or you seek an upgrade of your skills. Our included certifications helps you to be work ready.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Videography is the process of capturing videos or moving images using electronic media and also involves the art and process of shooting video in a way that elicits a desired effect on the viewer.
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms.
Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration.
Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality.
01 CONTENT WRITING
- Writing in English: an introduction
- Structuring your text and conveying your argument
- Using sources in content writing
- The writer’s toolbox: editing and proofreading
- The content marketing ecosystem.
- The strategic context (the 7a framework)
- Mapping the journey: crafting a content marketing strategy.
- The strategic types of conten
02 DIGITAL MARKETING
- Introduction to Digital Marketing
- Understanding Search Engine Optimization
- Introduction to Content Creation
- Email Marketing and Email Promotion
- Digital Display Advertising
- Social Media Marketing
- Digital Marketing Campaign Strategy and Planning
- Web Analytic
03 GRAPHICS DESIGN
- Fundamentals of graphics
1a. Elements of Design – Typography, Color, Shape
1b. Principle of Design – Alignment, Hierarchy, Contrast, Balance, Emphasis, Movement
- Branding and Identity
2a. Visual Identity.
04 VIDEOGRAPHY AND VIDEO EDITING
- A brief history of film and video
- Film grammar
- Rules of film making.
- Film production – from basic concept to distribution.
- Video editing
- Video project
05 WEB DESIGN
- Introduction To The Web; Domains And Web Hosting
- Domain names and hosting account explained
- Creating Web pages
- Managing Content With WordPress
- Content, Themes, And Customization.
- WordPress Plugins, Analytics, And Security
Only Students who have successfully completed the training are entitled to get a certificate of Completion from the School.